Digital marketing has grown significantly in recent years, and with it has come an increase in the number of content and “specialists” who teach simple practices to keep your website at the top of Google.
In this context, a lot of conflicting information and misinformation about SEO emerged , often leaving readers confused about which data can be trusted.
SEO is the abbreviation for search engine optimization. When used properly, this practice boosts and improves a website’s ranking in organic searches, primarily those conducted on Google.
Companies that want to stand out and reach their audience need to understand and implement SEO actions correctly.
To help you out, we’ve broken down the 10 most common SEO lies you’ve probably heard before. Enjoy!
In this article you will find:
The 10 most common SEO lies
- The choice of keywords is the most important thing
- The more links in the text, the better.
- The keyword just needs to be in the domain to rank in Google.
- When you conquer the first places, you will never leave there again.
- Sponsored link campaigns help with organic results
- The more content, the better
- Duplicate content is an advantage
- No need to worry about Google algorithm updates
- Page loading speed does not influence SEO
- If the content is excellent, it will be ranked well.
Don’t believe any more SEO lies!
The 10 most common SEO lies
1 – Choosing keywords is the most important thing
Selecting the right keyword is important, but what you do with it will differentiate your content and, consequently, your company in search engines. It should be displayed in strategic locations, such as:
- Post title;
- First paragraph;
- Some subtitles (preferably the first one);
- Conclusion.
You need to be even more careful with its excessive use, as Google may suspect that you are using a black hat technique called keyword stuffing and, as a result, penalize your page.
2 – The more links in the text, the better
That’s one of the most common SEO lies . What’s really important is increasing quality internal and external links that add value to the content. Suspicious links or links that address irrelevant topics can cause Google to america phone number list consider them spammy.
To avoid being penalized, you should research the domain authority of the page before adding it to your post.
The same logic applies when other sites add links pointing to your website. If you have an online clothing store and receive many links from culinary blogs, for example, this should be a factor in your attention.
If search engines don’t find a connection between topics, they can understand this as an alternative to cheating the algorithm, penalizing both parties.
3 – The keyword only needs to be in the domain to rank in Google
This is one of the SEO myths that may have a justification. The fact is that Google previously gave a lot of importance to keywords placed in the domain.
However, Google is constantly evolving, so today quality content and page usability are considered even more important factors for improving a website’s ranking.
4 – Once you reach the top, you will never leave.
If you’ve followed good SEO practices and already reached the top of Google for one of your keywords, congratulations! But don’t think the job is done.
Your competition can create an make sure your wordpress urls match your existing urls. run your new site through google amazing post and take your place in Google, especially if your content is outdated .
So, don’t fall for SEO lies. Pay attention to your page rankings . If you feel it’s necessary, improve your data so it’s always up-to-date and can serve as a resource for people.
5 – Sponsored link campaigns help with organic results
While Google Ads may help your website rank higher in search results, this has no impact on organic search results. The two formats use different criteria , with paid ads ranking based on the value of a specific keyword.
It is essential to work on the strategies simultaneously , as they complement each other.
6 – The more content, the better
Content is important for ranking, we already know that; however, producing 1,000- or 2,000-word articles is pointless if they’re shallow and lack quality. This means that, in some cases, a 500-word post can be much more effective.
Don’t fall for one of the most common SEO lies: talking for the sake of talking to create long-form content because you think it’s more relevant.
7 – Duplicate content is an advantage
When you search on Google, have you ever noticed that sometimes a message pops up saying that some results were omitted ?
Generally, the reason for this omission is that the content is duplicated or very similar. This way, it doesn’t matter if the material is well-written. Republishing an article is not considered a good idea, as it will likely eliminate organic traffic.
Focus your energies on creating something original!
8 – No need to worry about Google algorithm updates
If you want to adopt SEO strategies correctly, you must stay up-to-date on search engine algorithms.
The technique you use today may fax list no longer be relevant tomorrow, and as a result, your website may drop in Google rankings without understanding why.
9 – Page loading speed does not influence SEO
This is one of the SEO lies that most influences companies’ results. In 2010, Google announced that loading time is one of the ranking factors .
In 2018 , Google warned that loading speed on mobile devices would also affect organic positioning.
It’s been proven that 83% of mobile users expect a website to load within 3 seconds. This means that if your website is too heavy, you could be offering a poor experience to your audience, and therefore, your website’s conversion rate will decrease.