Many bloggers nowadays refer to SEO as an “old fashioned way” of doing things. They prefer Facebook, LinkedIn , Instagram , Youtube or Influencer Marketing instead .
But the truth is that SEO still has one of the highest ROIs of all inbound channels.
Additionally, organic search results tend to perform 5.7 times better than paid search ads (in terms of conversions).
SEO Management is the cornerstone of driving evergreen traffic and free evergreen traffic is one of the keys to making sustainable online revenue and growing your nonprofit or business.
“Old school” text content still has tremendous value and ROI – it’s easy or cheap to produce and generates lots of donors or revenue.
So, let’s focus on what are the best SEO strategies to grow your site or blog with no or very limited budget.
1. Configure WordPress
Proper technical setup: foundation for fast growing SEO telegram data rankings and organic traffic.
If you are on a budget – WordPress is a perfect choice. When your nonprofit or business grows to a later stage, you can switch to a custom organization WordPress theme or custom website. But, for starters, just go with WordPress and save a lot of time and resources.
WordPress is a recognized CMS leader, this is where you will detail your offering with a 50-60% share of the entire market.
Some major platforms , as well as publishers, run on WordPress, just to name a few: CNN, Fortune, TED, TechCrunch, and many more.
You can mount your WordPress with one click and have a working website in minutes.
2. Good Host and WordPress Theme
It is also important to choose a good quality theme and host.
Choosing a high-quality – and perhaps expensive – host will definitely save you a lot of time and money in the future.
You don’t want your website to go down during high traffic spikes or to consistently perform poorly.
A premium WordPress host will provide you with:
- One click WordPress setup
- SSL Certification
- Staging environment (where you can test ideas)
- Uptime greater than 99.9%.
- Technical support (email, phone database chat or call).
Some of my favorite WordPress hosts are: Bluehost, WpEngine, Kinsta.
Choosing cheap and low-quality often leads to hiring expensive WordPress developers, who need to write hundreds of lines of custom code to optimize your site.
Some common problems, which arise from bad WordPress theme:
- Slow website;
- Low conversion;
- Bad mobile experience;
- Low uptime, a site is down during high traffic.
- And much more.
There are excellent options in every category/niche, but some of my favorite themes are Divi, Genesis, Impreza.