database marketing, analytics, and more.
There are six important steps to building an automation strategy that works for your audience. Attracting and retaining your audience means engaging them at every touchpoint.
We’ll walk you through what goes into sweden business email list each step of creating an automation strategy. Then we’ll explain why each step matters.
1. Audience management
To tailor content to your audience’s needs, you need to know your customer well. This means creating a target audience and segmenting them based on interests, pain points, or actions they take when visiting your site.
Some people skip this step, thinking they scaling with advanced messaging features know who their product is for. But don’t rush, because hong kong phone number each segment of your audience likely has its own problems.
Create personas to get inside your customers’ heads so your content speaks directly to their wants, needs, and problems. Most customers visit websites looking for answers to questions. Once you know what those questions are, you can tailor your content to that audience segment.
Once you know your customers and their needs, you can create content that will educate them. This content should convince the customer that you are the expert and that you are the one to buy from.
Whether you sell products or services, it’s important to create a content strategy that shows why customers might need your offering.
3. Integration with CRM
Marketing automation should be linked to your CRM to keep your sales and marketing teams in the loop.
By integrating your efforts into your CRM, you can see important information about leads, sales, and more.
Reviewing data about your efforts will help inform future marketing campaigns and decisions. It will also help you make changes to your marketing automation system to make it even more useful.