If your redesign isn’t handled correctly, yes, it can negatively impact SEO and long-term site growth.
For example, if you delete or change a URL that was ranking and gaining traction, engagement, and conversions.
if you change your site’s navigation without working with your SEO team’s data, risking burying important pages deep in your site’s hierarchy.
What happens if you change a URL and forget, or simply don’t add a redirect? Trust us, new pages take time to crawl and rank. Do you have the time and energy to start from scratch?
You may have accidentally deleted or changed strategic content on pages, removing keywords, reducing word count, and ultimately changing the focus of the page.
If you don’t redesign your site to a temporary URL, this can cause issues for visitors and cause page issues, broken links, missing information, etc.
Maybe you’ve included a couple
of pop-ups on your site… and if we’re telemarketing data honest, we’re not fans of pop-ups, and neither are search engines. Why? Because pop-ups can be seen as too salesy and in your face, which can affect your credibility. This can affect your credibility and cause people to move away from your website.
To avoid these mistakes and keep your SEO high:
- Gather all keyword rankings, organic search, and conversation data for all URLs and use this data to benchmark your new site.
- Test your new site, then test and test again. This is very important because it looks for broken links, features, CSS, etc.
- Place appropriate redirects, especially colombia business directory between old and new pages (so Google doesn’t penalize you for it).
- Use tools like Google Webmaster Tools to check that everything is working as expected.
- Have search engine crawlers crawl your new site: Resubmit your sitemap and XML to Bing and Google for indexing.
- Continuously monitor changes and look for areas for improvement. For example, continue reviewing your keywords and monitor them for up to three months.
Importance of web design and SEO best practices
So how can your web design and SEO packages dale vehemente work together to create an SEO-friendly website and pages?
1. Make your navigation easy for search engines. Search engine crawlers should be able to access and index your pages, and visitors should be able to quickly find what they’re looking for. Note: Search engine crawlers don’t like websites that use Flash.
2. Keep JavaScript and CSS external to your HTML document for fast and efficient crawling.
3. Keep your content structure clean and readable. Include appropriate headings, informative paragraphs, and links to internal and external content.