Rules for creating a content Surely you understand that it is notenough to simply write down the topics of posts in a diary – it is important that the content plan is high-quality and aimed at results. Instagram* has changed a lot and now few job function email list people want to like just beautiful, randomly posted photos. All the materials of the page, as well as its visuals, must correspond to the overall concept, so you definitely can’t do without planning today.
For whom? Rules for creating a content
Both a personal blog and an online store always have their own target audience. This means that the content that appears on the page should correspond to the interests, needs and problems of your target audience. How to get ahead of current topics? It’s very simple – you need to create a portrait of a potential buyer. Let’s say you are promoting an this has led some to question whether google account of an online store of backpacks for mothers (the kind with a bottle warmer, pockets for diapers, etc.). Then the approximate portrait of the target audience will look like this:
- General information : girl Masha, 26 years old, married, on maternity leave. Has a child of 7 months.
- Income : total family income 70,000 rubles. Live in St. Petersburg, apartment is mortgaged.
- Hobbies : long walks with the child, yoga in free time.
So, let’s draw conclusions. Masha is a young mother, i.e. her child takes up most of her time. Masha will most likely log into Instagram* during the baby’s sleep, so the optimal time for new publications will be between 12:00 and 15:00 or after 21:00.
From the description of the hobby it follows that Masha loves physical activity, therefore, in addition to selling content, we can publish selections of physical exercises with the child or talk about yoga practices that take a minimum of time. Plus, for a young mother, topics related to the development and leisure of the child (developmental games, ideas for spending time together, etc.) will always be relevant.
How often?
There are no exact standards for the daily number of publications. Therefore, we suggest considering the minimum and maximum values that can be used as a guide when creating a content plan for Instagram*:
Posts to feed:
- Entertainment accounts: every 4 hours.
- Business accounts: minimum – 1 time per day, maximum – 2 times per day.
- Bloggers: 2–4 posts per day.
Posts in stories:
- Entertainment accounts: 1 to 10 stories per day.
- Business accounts: from 1 to 3 stories.
- Bloggers: minimum 1, maximum 10
Source: everything possible/ shutterstock.com
The optimal number of posts for each specifi caseno email list c page can only be determined through testing and feedback analysis. The main thing to remember is that posts should not be too frequent (so that people wait for them), but not too rare (so that they don’t forget about you).
What time?
Given the number of time zones in our country, it is unlikely that you can determine a time for publishing posts that would suit subscribers in both Moscow and Vladivostok. Instagram promotion experts* advise focusing on the most energetic part o