SEO is a very broad topic, and describing it would require more than a single blog post. That’s why we’ve decided to break these articles down into bite-sized chunks of information that will be easier to digest. Throughout today’s guide, we’ll tell you a little about the basics of local SEO.
We’ll start by discussing the history of search engines like Google because it’s essential information to better understand the evolution of local SEO. After that, we’ll take a look at what separates local SEO from other, broader forms of SEO and also discuss what your approach should be when it comes to local SEO.
A little history
The first thing to consider is how search engines phone number lead have evolved, as there was no distinction between local and general SEO before. Previously, Google displayed search results not based on the local area, but focused solely on a site’s SEO value.
Google’s algorithm took (and continues to take) many different factors into account, such as the number of backlinks a site has, keyword matching, and much more. A site’s technical aspects also influence its ranking in search results.
Google likes to make sure only high-quality crypto email list sites appear at the top of its search results, so your site must be well-organized to shine. As always, popularity is an important factor in ensuring you appear at the top of Google’s search results, so even if you have everything in order, you’ll run into some problems if you don’t get much traffic.
As we mentioned before, all of this is still part of Google’s algorithm and a key part of why some sites appear higher in its search results, but where does local SEO come in? Until Google started considering the fact that people want to see local businesses, proximity was never a factor.
So how is local SEO different?
began when Google realized it could better when expressing your opinion serve its customers by showing them businesses that were close to them, especially in certain sectors like food and hospitality. After all, why would you want to see a restaurant that’s 500 kilometers away?
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You’ve probably done this before by typing in a search query that includes your city name or “near me.” What you may not know is that Google takes your location into account in searches that don’t include those words, especially if the search relates to industries that tend to be local.