The proximity factor works by taking your location into account when you search and boosting search results that are close to you! placing them higher on the page. You can test this by performing the same search from two different locations in your city. If those locations are far from each other! you’re sure to get different search results.
as it is now in the past because most searches were done on computers. However! with the rise of mobile devices! people can now search from almost anywhere! and Google has realized that it needs to be able to serve people based on their location.
What to focus on when it comes to local SEO
So! how can you take advantage of this if you’re a whatsapp lead marketer? The first thing to keep in mind is that there’s a separate algorithm responsible for local rankings. Even though you might see the local map pack in regular organic searches! there’s a completely different algorithm responsible for it.
What does this mean in practice? It means you can get your business listed in both the local map pack and organic search results. This can be a bit confusing at first! and it doesn’t help that it seems like you have to split your SEO efforts based on standard local and organic searches.
If you’re trying to improve your local SEO! there crypto email list are a few factors that will help you stand out from the competition. First! you’ll need to clearly state your business’s location by mentioning it on your website and ensuring you have Google My Business set up.
If your business has multiple locations! you’ll need separate landing pages for each of those locations to clearly identify their location. As always! you’ll need to follow SEO best practices by ensuring your heading tags and meta descriptions are in order.
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Another factor that contributes to improving your local SEO is reviews . If you have reviews from users located in a specific area! then Google knows your business is located there in the first place. This is another reason why having your Google My Business set up is crucial .
You can also use SEO tools like our SERP Checker to see how your business appears in different regions! and you can also do local keyword research to see what people in your area are commonly searching for. Don’t forget to include some location-based content on your website if you really want it to be understood.