One technology that can take your business to a whole new level is customer relationship management (CRM). A CRM tool can propel your company’s sales, revenue, and customer satisfaction scores – but only if it’s a strong implementation. If it’s not, you can end up with the opposite experience. Here, I explore some of the obstacles that can derail a successful CRM implementation.
1. Minimal Management Buy-In
Any big initiative within a company needs country email list champions. The higher up the chain they are, the better. Ideally, however, you would have supporters in many areas of the organization, including the C-suite, middle management, and team members across departments.
Top management must provide not only support, but also assistance in implementing the solution and getting all employees on board with it. Mid-level managers can use that enthusiasm as a springboard to sharing the message with their direct reports. And other users, especially those seen as leaders or influencers, can serve as examples or as resources for their peers.
2. Ill-Defined Strategy
Have we or other sources convinced you concentrate team members within close time zones. that you need a CRM? That’s great but it’s not a good enough reason to deploy one. The best reason to do so is that it will solve problems in your operations or improve things that are already going well. For example, say your sales process is loosely defined with each salesperson using their own workflow. It’s likely that some leads are falling through the cracks as people take vacations, fail to follow through at times, and so on.
With a CRM system, you can overcome gambling data those challenges. Leads can be moved from one salesperson to another, and reminder alerts can be sent if tasks remain incomplete. A well-defined CRM strategy involves knowing exactly what problems you’re trying to solve and what success would look like. The actual goals are less important than knowing what your goals are and how you believe a CRM system can help.
For example, you might want to:
- Increase sales calls by 25%
- Eliminate missed calls by 100%
- Improve customer care and raise customer satisfaction by 50%
- Create a sales-to-marketing pipe.