reporting and data analysis. Or small businesses choose tools that provide only limited insight into flashy metrics that don’t impact the bottom line.
You need a strategy that shows clear data in simple, easy-to-understand charts and graphs. As you evaluate what tools your team needs greece business email list to succeed and grow, here are some things to consider when choosing a data presentation strategy.
- Are you combining multiple data sources to see the whole picture? For example, if you advertise on Facebook, you need to track the customer’s journey after they first visit your site or provide their email address. To craft sms that drive customer action know the true value of Facebook advertising, you need to track the customer’s entire journey to purchase from your business. Only then will you know the ROI of this tactic.
- Are your graphs easy to read? Sometimes important data is buried deep within the reporting structure of a small business. You hong kong phone number should overlay past sales with current sales figures, and past marketing results with current results. This will allow you to see trends and take action to improve your small business growth.
- Does your team add notes to each month’s reports that provide context? Sometimes, analytics data doesn’t tell the whole story. In those cases, having a notes section that says, for example, you tried new ad messages this month can explain the changes in analytics so you can tailor your efforts accordingly.