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WhatsApp has emerged as a powerful marketing tool that offers businesses new opportunities to engage with potential customers and boost lead generation.
Just like any other marketing channel important to understand how leads interact with your WhatsApp channel and how it performs in terms of conversions and user behavior.
Easier said than done.
While WhatsApp allows you to monitor conversations, it doesn’t have a built-in conversion tracking system, which means you’ll need to come up with a few workarounds, especially when it comes to WhatsApp opt-in source attribution.
In this article, we’ll dive into the challenges of tracking WhatsApp lead generation campaigns and offer you the tried and tested solutions we’ve come up with.
The Importance of Tracking in WhatsApp Lead Generation
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marketing strategy you use to generate leads, it’s important to understand and track how users interact with your WhatsApp campaigns to be able to measure their effectiveness.
In the context of WhatsApp lead generation, conversions refer to specific actions you want a lead to take after engaging with your WhatsApp channel. These can include submitting their contact details, signing up for a newsletter, booking a demo, and more. Along the way, they may also be prompted to respond to questions or CTAs, and click on shared links or images, among others. These are some of the behaviors leads may show during their journey from prospective to paying customers.
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Tracking User Behavior with the Goal Block
Moving on to tracking user behavior, fax list the Landbot builder allows you to check your bot’s flow analytics and track the conversion and drop-off ratio from each of your chatbot’s blocks. This allows you to see the percentage of leads who, after reaching a certain block, followed which of the possible paths, and the ones who drop-off at which specific point.
This already gives you some insight on user behavior towards your WhatsApp chatbot, but you might want to track even more detailed actions. For that, you can use the Goal block.
The Goal block allows you to track any lead behavior during their interaction with your WhatsApp bot, including if they have provided their email address, answered a set of qualifying questions, interacted with a quiz, and anything else you can think of. And yes, you can track multiple goals inside the same chatbot flow.