In this post, we will discuss the different ways you can implement social media marketing to increase your nonprofit’s online presence. Whether you have been running your nonprofit for years or are just starting out, the tips we provide will undoubtedly help you pave the way for success.
Ready to find out what they are? Let’s get started!
1. Set up your accounts as nonprofit
If you’re not aware, many social media platforms now offer special features and resources for nonprofits. For example, b2b email list you can add “donate” buttons and run fundraisers on both Facebook and Instagram . YouTube also has several features made exclusively for nonprofits , such as fundraising tools, production resources, the interface is elegant and extremely simple Link Anywhere cards, and dedicated technical support.
So, make sure you have your accounts registered as nonprofits on these platforms.
2. Make use of free training and resources
With a plethora of free social media resources available for nonprofits, it makes perfect sense that you would want to take advantage of them, phone database or at least the ones that you feel are relevant to your organization.
Here are some of the best we can suggest:
- Facebook Blueprint Free Online Training Courses
- Twitter Campaign Manual
- LinkedIn Nonprofit Webinar
- TikTok Forever
- HootGiving non-profit discount
3. Show your audience how you help
Before people decide to support your cause, they would like to know what you really do to help your beneficiaries.
FSheltering stray dogs? Helping families in need with medical care? Whatever you’re doing to make a difference in your community, let your audience know by visually sharing your stories. It’s a great way to touch their hearts and get them to connect emotionally with your nonprofit.
4. Publish shareable content
One of the best ways to promote your brand online is by publishing shareable content. By this we mean content that resonates with your audience. It can be anything from a touching anecdote to an educational article. Here are some more ideas:
- How-tos and tutorials to guide your audience
- Infographics to help audiences understand complex issues
- Strong calls to action and motivational quotes to inspire your audience to take action
- Facts and statistics to reveal the hard truths behind some problems
- Instagram’s Carousel Format to Analyze Multilingual Details in a Series of Images