Facing a sales cycle that’s three, six, or even 12 months long can be challenging. Staying in touch with potential buyers throughout those months is a unique challenge. When done right, content marketing can help you stay connected with customers throughout a long sales cycle.
To prepare content for a long sales cycle, you need to have a good understanding of two things. The first is what content marketing is. The second is how to evaluate the different stages of the sales cycle.
We’ll walk you through this process so you hungary business email list can begin building your plan to generate leads throughout the long sales cycle.
What is content marketing?
Content marketing is a strategy in which optimize for better results you create and distribute useful content. The goal of content marketing is to hong kong phone number attract and retain customers. Examples of content marketing include:
- Social Media: Both paid and organic content on social media can help your content marketing strategy.
- Lead magnets: eBooks, white papers, infographics, training videos, etc. can be used to get potential customers to share their contact information with you. These materials should be high quality and offer more depth and insight than your website or blog.
- SEO targeting: Attracts relevant visitors to your site based on their search queries. You should consider keywords and search queries that users are likely to use over the long sales cycle.
- Email Marketing: Automate your communications with potential buyers with a custom-designed email marketing series. Ensure that your business remains top of mind while customers evaluate you and your competitors.
- Blogs: Blogs and guest posts are an important part of your content marketing strategy. Guest posts improve your SEO and help you expand your reach, which helps increase awareness of your business and attract high-quality visitors to your site.
- Public Relations: Showcase your community involvement, technological advancements, and more as part of your public relations efforts. PR can help potential clients connect with you on a deeper level.
- Paid Search Advertising: Getting initial awareness of your offering can be challenging. Paid search helps you find users who are looking for information related to your product or service.