Digital marketing in 2015 has once again left us with a volatile and complex taste. New programs, companies, applications, tools…! It is a chaotic symphony that exceeds our capacity to assimilate information.
Amidst this data saturation, information is no longer power – as journalists claimed until recently – real power lies in the analysis and interpretation of data.
And that’s what we’re all about at IM . Do you want to know what the digital marketing trends will be in 2016? We’ll tell you…
Digital marketing trends for 2016
Budgets invested in social marketing will grow
The larger social media platforms have left the smaller ones far behind. For B2B companies, the choice is c latvia phone number list lear and lies in a vertical social network like LinkedIn . For the B2C sphere, we will continue to cling to the four horsemen: Facebook, Twitter, Instagram and Pinterest . On these social platforms, companies’ advertising will become more effective and probably less subtle for the user.
Revolution in e-commerce logistics
You are probably familiar with Amazon’s drone experiments with Amazon Prime Air . This venture will impact the way goods are delivered in the e-commerce sector.
Indexing apps in SERPs will be the next headache for SEO experts
In 2015 we realized that we had to make our websites mobile friendly . Google indicated this in April with the algorithm update. In 2016 the race will be to index applications. Google already does this, but the recent introduction of the Facebook a email error 550: high probability of spam – how to fix it pplication for Android gave it a global push. We believe that applications will replace websites in search results from mobile devices and 2016 will be the year of beginning.
The boom of wearables and their applications
The arrival of the Apple Watch and Google Glass was discreet. Their applications by lists have grown slowly. However, the overwhelming content marketing carried out around them and the growth in searches for these terms will make them become part of our lives and change our local purchasing habits. 2016 will not be the year of their maximum potential, but watch out for wearables and their applications!
Expansion of electronic currencies
Have you heard of Bitcoin ? Well, there are currently more than a hundred similar cryptocurrencies circulating on the web. We will see an expansion in informal payment networks and greater user support for them . Their growth is due to the low rates they offer and the users’ weariness with banking institutions. Would you say that you are happy with your banks? We know. They are a ‘necessary evil’ due to the structure of the system.