When reaching out to individual prospects, use the social media data you’ve collected to guide the conversation. Make it specific to their business needs and explain how your products or services can solve their problem.
Set a time to call a potential client
Setting up a time for a call or sales meeting with a prospect has significant benefits for both parties. Let’s look at this from the prospect’s perspective.
A random, unscheduled call can feel very intrusive, especially if someone is trying to sell you something. The following figure shows that only 3% of cold calls lead to a face-to-face sales meeting or appointment with a prospect.
Not only will potential customers not be receptive to an unscheduled sales pitch , they will also be less likely to engage with you in the future.
So, engage with your prospects and provide them with your information up front via your digital business card to put them at ease and build rapport. Your clients will be much more receptive if they don’t feel like they’re being bombarded with a random sales call. This makes the process much more enjoyable and productive for both parties.
In addition to potentially increasing conversion rates
scheduling calls also saves you time. Many sales calls go unanswered, especially if they are unscheduled. If you communicate with leads via text or email and set up a time to call, they are much more likely to respond. Avoiding wasted time on unscheduled calls makes the sales prospecting process much more efficient. Additionally, you fix the delayed text message process , which can negatively impact customer communication.
Establish contact: Email vs. Telephone communication
When it comes to establishing contact in sales prospecting, there are two main options; email communication and telephone communication.
To help you choose, let’s look at the benefits of email communication:
- to research and consider offers on their own time.
- It’s easier to connect with key stakeholders and decision makers via email
On the other hand:
- It can be difficult to grab the attention of potential customers through sales emails.
- Emails can be easily ignored or forgotten and take longer to get a response.
Now let’s look at the advantages of telephone communication.