A few days ago I wrote the first post of #AprendER explaining that contests on Facebook posts are prohibited. Today I will continue to show you how big brands continue to make mistakes when creating, managing and ending a contest.
Reading is culture
ATTENTION : On August 27, 2013, Facebook updated its policies. Now you luxembourg phone number list can run contests on WALL without an App. More info here .
It is unacceptable that a Community Manager does not read Community Managers the 7 ways to optimize account-based marketing with intent data contest policies of social networks. The saddest thing is that the big brands that make these mistakes have “good” agencies that do not worry about this type of thing. That is why I would like to congratulate all those agencies and brands that send their employees to training and encourage them to read, research and always look for new things for their work.
Suzuki Case Dominican Republic
I was on my Facebook as always, logging out, when suddenly the Suzuki by lists Dominican Republic contest appeared on my home page. I couldn’t believe that in 2013, a brand of this caliber would allow itself to hold a contest for tickets on the wall of its page with the great “mechanics of leaving a comment on a post.” When I started to investigate, I discovered how it all started, and I’ll tell you about it below.
Expectation
Hello, what are you doing? Learn to read.
This is one of the steps I recommend most before launching a contest on social media. Generate a bit of expectation, in this case the brand revealed the prize, which is a good incentive . So far everything is perfect, let’s move on to the next action.