Did you know that most SEO efforts take six months to see results? Given the scale of the internet, with its billions of sites, it can take a very long time to get off the ground. This means that financial services SEO organizations should be preparing for the 2021 tax season. With coronavirus-related deadlines changing, you’ve probably just finished this year’s tax season.
If you start thinking about how to become a saint kitts and nevis business email list top search term for financial advisors and tax preparers, it will pay dividends come tax season.
1. Focus on Local SEO
Local SEO means that your business should appear in search results related to your area. So if someone searches for a tax consultant in your city, will you show up in those results?
Search algorithms are more sophisticated than they used to be. You don’t have to have your city name on your site to get search engines to return results for your site. Instead, just make sure your address is on your site.
You’ll also want to make sure you’re on Google My Business and that your address is listed on social media, Yelp, and other online directories where your business name is listed.
And if you serve multiple regions, you might for real-time promotions want to have a page on your site about each of those major cities and where your office is located in each. This can help you rank in multiple areas.
2. Write useful tips before the end of the year
Most taxpayers probably aren’t too concerned hong kong phone number about finding a tax advisor right now. They’re preparing for the holidays, perhaps a vacation from work, and their kids are heading off to winter break.
But they may be thinking about how to prepare their financial house for the end of the year. Taxpayers may be thinking about making a final contribution to their 401K, a charitable donation, or other ways to reduce their taxable income by Dec. 31.