That is the main fear of all SEOs, that one day the tragic moment will come when, without knowing why, Saint Google penalizes us. One day you are the lord and master of the first positions and the next day you hardly exist in the search engine. Why?
What have I done to deserve this?
If this happens to us one day, the first thing we will have to do is analyze Has Google latvia consumer mobile number list whether Google has really penalized us . There are two types of penalties, automatic and manual (the worst).
In either case the reasons may be :
Loss of top positions for certain keywords
Loss of organic traffic
When typing the domain into the search engine, it doesn’t even appear.
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The main causes of penalties by Google can be:
Copy content from other pages
Buy links
Having hidden code on our website
Having an over-optimized website with an excessive number of keywords
Abusing link exchanges
What is important is to differentiate between what is a penalty digital marketing and what does not help SEO . For example, if our website is not responsive, it is not penalized by Google, but it does not help us at all to obtain good positions. It is important to by lists differentiate between “doing things wrong” and “not doing things right”. The same goes for content; if we do not regularly update part of the content of our website, Google will never penalize us for it, but what is certain is that it will not benefit us either, rather the opposite.
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As I mentioned at the beginning, there are two types of penalties: automatic and manual.
If Google doesn’t warn you, it’s an automatic penalty , and the reason is that the algorithm has detected that you have done something you shouldn’t have and hence the penalty . Most likely it was our great friend Panda or his friend Penguin. If it was Panda, you probably have a problem with the content of your website such as duplicate content, or little original content, too much advertising… If it was his friend Penguin, you probably have a problem with the purchase of links, excessive sharing, you have used some software to automatically register your website in thousands of directories, etc…