Here are some key takeaways that can help B2B marketing leaders effectively navigate this balance: 1. Integrate Demand and Lead Generation: Encourage collaboration between your job function email list demand and lead generation teams. This can ensure that the interest created by demand generation smoothly feeds into lead gen tactics, creating a seamless
transition for potential customers.
2. Solve Crucial Customer Problems: Your demand generation efforts should focus on solving your customers’ most pressing challenges. This can be done through SEO-focused content, free tools and resources, and thought leadership on social use an autocomplete function on your media. 3. Use SEO with Intent: Make sure your search-focused content is deeply valuable to the reader and designed to serve their specific search intent.This can help drive new traffic to
your site while providing prospects with a step-by-step guide to a persistent problem. 4. Offer High-Value Gated Content: To generate high-intent leads, differentiate between free and gated content. Your gated content should guide readers through actionable, proven strategies for solving a crucial challenge, offering unrivaled value in exchange for their contact information. 5. Target Bottom-of-Funnel Prospects with Webinars: Webinars can be a useful tactic for separating high and low-intent leads. Consider taking a product-focused approach, targeting potential buyers toward the bottom end of the sales funnel who are evaluating a purchase.
6. Reduce Friction in Free Trial
Signups: Make it easy for prospective customers thailand phone numbers to register their interest in your product by removing the barriers in your free trial signups. Decide what’s necessary for signup and collect any extra information later. 7. Make Conversational Marketing Feel Human: When developing chatbot conversation flows, make it easy for visitors to connect with a human and provide multiple options to continue. Try to pinpoint where visitors
are in the buyer’s journey early and
include a lead generation opportunity at each step that matches visitor intent.