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Here’s How to Integrate Your Annual Report into Your Marketing Plan

report. And no, annual reports aren’t just for nonprofits. Other organizations can benefit from sharing details about their company each year, too. Once you get started creating your annual report, you should integrate it into your marketing plan. Here are some tips to help you reap the benefits […]

For many organizations, a new year means planning to prepare an annual report. And no, annual reports aren’t just for nonprofits. Other slovenia business email list organizations can benefit from sharing details about their company each year, too.

Once you start creating your annual report, you should integrate it into your marketing plan . We offer tips to help you get the most out of your hong kong phone number annual report.

Produce a local news broadcast

Major media outlets are unlikely to be how can drive more traffic to your site interested in your annual report news release. However, local news outlets may be interested in your impact on society.

Make sure your annual report includes more than just your company’s financials. Talk about your impact and what you do outside of your business to make it interesting for people in your community.

In your press release, focus less on the financial numbers of your annual report and more on the impact. Whether it’s the money you donated to local organizations, the new jobs you created in the region, or the hours of community service your employees put in during work hours.

Make sure your newscast has a local focus to increase the chances that your broadcast will be picked up by a local news station.

Use social media graphics

A good annual report includes charts, infographics, and other interesting visuals. Use these charts on social media to engage your audience throughout the year.

Once you’ve completed your annual report, create graphics that are sized to fit common social media dimensions. Then, sprinkle this content throughout the year.

You don’t want all of your social posts for the next few weeks to be dedicated solely to your annual report. Instead, space them out so that you can highlight your impact on the community throughout the year.

Add an annual report to your website

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