financial situation in the new year. Now is the time to make sure your financial company has an online lead generation strategy.
Creating an online customer acquisition strategy means that you must think about the aspects of your website that will entice the visitor to take the next step in engaging with your organization. A good way to entice them is with a lead magnet.
A lead magnet is a piece of high-quality ireland business email list content that you offer only to website visitors who enter their contact information. For a financial company, a good idea for a lead magnet might be a spreadsheet or calculator.
We offer recommendations on how to get leverage to reach targeted customers started with creating a lead magnet and an automated follow-up strategy.
Create a spreadsheet or calculator
Depending on your target audience, you can create multiple lead magnets. One can be targeted at individuals and another at businesses. These will help demonstrate your expertise and attract your website visitors to feel comfortable with what you have to offer.
With tax season approaching , a calculator based on taxes or an expected tax return is a great calculator. And at the start of a new year, a budgeting spreadsheet can be a great one to help people improve their financial situation.
Another option is to create an e-book with tips hong kong phone number on preparing your tax return. A content marketing agency can help you create this content. Just make sure it doesn’t repeat everything that’s already out there.
Try to make your lead magnet timeless so that it can stay on your site for a long time and generate leads on a consistent basis. You can certainly make adjustments and changes to your magnet, but think about it being something that will attract people 12 months out of the year, not just during tax season.