Creating websites that perform well in search engines means creating dynamic and compelling content. And one of the challenges some new website owners face is avoiding duplicate content .
Copying and pasting a single paragraph of content from one page to another can cause huge damage to your SEO . This is because search engines flag it and view it as a low-quality site. We’ll tell you what you need to know about duplicate pages and content in WordPress and help you avoid this problem.
What is a WordPress Duplicate Page?
A duplicate page in WordPress is when you create a copy of another page but keep the main content. You might change a few words here or australia business email list there, but the overall content will remain the same.
Sometimes companies do this when a outdated themes and plugins landing page works well for one purpose. Then they repurpose that content for another campaign with minor changes. But search engines are smart and can spot minor changes to flag duplicate content.
Another scenario where this happens is germany cell number when companies want to use a page as a base, but leave a copy of it published while they develop the content. Even if the page is temporary, search engines will flag both pages, and this can hurt your SEO.
Instead, be sure to edit content before publishing or leave the page in draft mode while you develop new content.