How to sell more on Black Friday and Cyber Monday? That’s the question thousands of brands try to answer year after year, and honestly, it’s not hard to see why.
The data shows the profound impact that Black Friday has on sales and turnover peaks in small, medium and large companies.
According to data published by Fit Small Business , in 2023, consumers in the United States spent $9.8 billion online during that date alone, which represented a growth of 7.5% compared to the previous year.
It’s undeniable: consumers look forward to Black Friday this date to make massive lebanon phone number list purchases. And if you still think that Black Friday is only synonymous with discounts, we must tell you that you are wrong.
In fact, it is a strategic date that, if you know how to use it, can give you a c how do you measure lead generation success? ompetitive advantage and boost your income in a matter of hours.
It is not for nothing that this day is known for its ability to attract crowds of shoppers both online and in physical stores.
Yes! You read that right, we wrote “physical stores.” Interestingly, by 2023, more than by lists 76 million people decided to go to stores instead of just shopping online.
This showed a partial return to the physical experience, despite the fact that in recent years online sales during Black Friday have been massive and worth millions.
Data reveals that no matter what type of business you currently operate—physical or digital—it is possible to boost your sales during the date that marks the official start of the holiday shopping season.
Physical store sales on Black Friday 2023
That’s why today we’re sharing a marketing strategy that will get you closer to that goal without much effort or investment, especially if you manage an e-commerce business.