12 years at the head of a company in Ecuador, MARKETTI (Marketing – Giacometti). Paulina Giacometti has been adapting to the new challenges of digital marketing. A 360º vision necessary in these times that allows you to have a global vision of any type of business. We spoke with her about this evolution and the skills she has had to acquire, a current student of the IIMN in the Master in Digital Marketing and Social Networks and a former student of the Master in Community Manager and Social Media.
What are your duties at Marketti?
You have been at Marketti for 12 years. student of two masters Questions are inevitable. Enough time to take stock of your company’s evolution in the digital marketing sector. How have you adapted?
You mention the word “evolution” well. The way of doing marketing has evolved. Yesterday’s kuwait phone number list marketing campaigns are not the same as today’s. Communication has changed because our targets have “evolved” .
They currently have different needs, different consumption habits, different media consumption, etc. Faced with this evolution of the consumer, known as the “digital consumer”, companies are beginning to allocate significant percentages of their budgets to Online Marketing. Agencies that are dedicated to providing marketing services have are images sending your emails to the spam folder? here’s what the data says to adapt to the great digital revolution and Marketti was no exception.
This is how we include digital work in our marketing services. This is how by lists Marketti has evolved, changed, grown and is now a 360º MARKETING company, “Online, Offline and Event Strategies” . We are a strategic company that offers advice on Digital and Traditional Marketing, Organization and Execution of Marketing Projects, BTL Brand Management, ATL Advertising Campaigns, Seminars, Conferences and Strategic Events.
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I am the General Manager of the company and I am in charge of the General Management of projects. Managing Super Premium clients, developing Online and Offline Strategies, and lately I have worked as a speaker and trainer on digital topics in open seminars as well as in in-house training for some important companies in the city.