Once you have prepared a magnet to attract customers on your website, you need to link it to email marketing automation. This way, the person who downloaded the tool will receive regular updates from you.
Address the major pain points your clients face. If it’s filing taxes, explain how to prepare all the paperwork before you sit down to fill them out. Others may not know or understand how to create a budget that promotes short-term and slovakia business email list long-term wealth.
Set up three to five emails that are sent every few days or once a week after the user downloads your lead magnet. Make sure these emails provide for real-time promotions value to the user and aren’t just selling your services. The final email could be an invitation to set up a meeting to discuss their financial needs.
As you begin sending out a series of emails hong kong phone number to people who downloaded your lead magnet, keep an eye on your open and click rates. If they’re low, you may need to make adjustments to your emails.
When a user completes the series but does not take action to schedule a time to discuss their financial needs, move them to your regular mailing list. This way, they will be able to receive your blogs and regular updates.
Just because they don’t need your services now doesn’t mean they won’t in the future. They might even share your information with their friends to get recommendations.
Driving traffic to your website
Now that you have everything set up for your lead magnet and email marketing automation, you are ready to start driving valuable traffic to your site. Some people start with this step and then realize that they were paying to drive traffic to a site that was not bringing them in.