With the right site design and the right tools in your arsenal, your site can be an excellent way to speak directly to your target audience. It can also act as a guide to help them find the information they are looking for. You should also improve improved .
if you implement it dynamically on your site. By working with third-party vendors, you can personalize the experience of your target accounts the moment they click through to your site.
Here are some suggestions:
- Diversify your content assets. Be sure to include blog posts, infographics, graphics, videos, slideshows, etc.
- The structural flow of your site should have a simple user experience. An easy to navigate site encourages leads.
- Website visitor profiling tools like Clearbit and Demandbase rich people data offer real-time, actionable data.
- Run A/B tests on your copy, CTA placements, keywords, images, landing pages, contact forms, layouts, and pricing information.
- Improve the quality of your content by having an editor review your site’s copy.
Build custom resource centers
Potential customers will appreciate it if you provide them with content that addresses questions related to their specific industry.
A resource center will act as a database for industry-related after clicking on any link or content information. Organize it by topic, format, or criteria so that it is easier for them to find the content they need. It should also provide users with a way to filter their search by keywords, popularity, etc.
To improve your ABM initiative
you need to create a resource center that speaks directly to your target accounts. This can be categorized in a variety of ways. Categorization allows is undoubtedly you to direct your target accounts to content that is relevant to them.
- Industry vertical categories are great for campaigns that focus on three or fewer target verticals.
- Account-Specific Categories: If you’re targeting a high-value account, you can create a landing page resource center specifically for them.
- Benefits and Challenges: Target multiple accounts with the same pain points or challenges. Create a resource center where they can learn more about the benefits of using your products and solutions.
Explore experiential marketing
ABM is also reaching target accounts with content and messages that bulk lead address their needs and the challenges they face.
Modeling your account-based marketing campaigns around the tenants of experiential marketing increases the likelihood of conversion and improves brand loyalty.
To achieve this goal, you can focus on several strategies.