You can then divide your team of Fullstack Business Developers across different geographies or industries, so they don’t end up contacting the same accounts.
They build and maintain a level system for themselves.
It’s easy to be lax about lead quality as a marketer when you don’t have to face the consequences of your choices.
fullstack enterprise developer learning cycle
In this case, if Business Developers don’t target special lead properly, they will end up suffering the consequences, wasting time on calls to the where to manually find wrong people .
This makes a big difference.
If you don’t meet your quotas
it’s pretty much your own fault
You can’t blame marketing for sending you the cmb directory wrong leads , because you are the one generating them.