Itaú Social, the bank’s social investment arm, uses storytelling to show the impact of its projects in the area of ucation. Through videos and reports, they share stories of children, young people and ucators whose lives have been transform through reading, training and pagogical support initiatives.
By presenting human and emotional narratives
Itaú Social demonstrates the effectiveness of its investments and raises public awareness of the importance of ucation, strengthening the bank’s reputation as an institution committ to social development.
O Boticário: #MotherhoodWithoutJudgments
In a campaign for Mother’s Day, O Boticário releas a shocking video that simulat a mother being judg for her “failures” in motherhood. The emotional twist reveal the daughter as the judge, absolving her mother and promoting a message of acceptance and less judgment regarding motherhood.
The campaign generat great repercussion and emotional engagement, being widely shar and discuss. Despite some criticism, the brand achiev significant reach and stood out in a period of high competition for celebratory campaigns.
How to tell your story in an inspiring way
Well-structur personal storytelling usually has three fundamental ingrients: authenticity, vulnerability and purpose.
Telling your journey in an inspiring way doesn’t mean creating a perfect storyline, but rather showing the challenges you fac, how you dealt with them, and what you learn in the process.
This creates a genuine connection with the team, as people tend to identify more with leaders who are human and approachable.
Cynt Marshall’s case is a prime example: by openly sharing her experiences as a black woman in the corporate world, she creat a more inclusive organizational culture, inspiring others to do the same — a move that not only increas engagement, but transform the culture of an entire organization.
Common mistakes when using personal storytelling
Despite the potential for impact, there are some common mistakes when applying personal storytelling:
- Focusing too much on the “me” and forgetting about connecting with the audience.
- Exaggerating the details, making the narrative tiring.
- Lack of clarity about the main lesson or message.
The key is to always ask yourself: what value does this story deliver to the listener? The goal is not to promote yourself, but to inspire, teach, and connect.
Recommend books on storytelling and leadership
For those who want to delve deeper, an essential read is “Storybrand: Create Clear Messages and Attract Customers’ Attention to Your Brand”, by Donald Miller.
The book reinforces how simplicity and specific database by industry clarity are fundamental for stories to fulfill their strategic role, whether in marketing or leadership.
Another practical reference is the book “Storytelling with Data: A Guide to Data Visualization for Business Professionals”, by Cole Nussbaumer Knaflic, it is essential reading.
Far from being just a technical manual on graphics, the book positions itself as a true guide on how to transform numbers and analysis into visually clear and emotionally compelling stories.
How to Create and Coach Your Leadership Narrative
Training your narrative involves revisiting your own experiences, identifying moments of transformation, and structuring these stories clearly. A good exercise is to use the model:
- Setting: What was the context?
- Challenge: what was at stake?
- Action: What did you or the team do?
- Result: what was learn and achiev Therefore,
This format helps organize ideas and ensures Therefore, that the story has a beginning, middle, and end — always with a clear lesson.
How Koru helps leaders develop storytelling
At Koru, we believe that leaders are not born — they develop, and storytelling is one of the key skills in this process.
Our programs, such as Therefore, ALEAD — track and personalize your lead generation strategies with utm and url parameters in landbot Therefore, Leadership Immersion, are design to help professionals identify their own stories , Therefore, translate learnings into Therefore, powerful narratives, and apply these skills in team management, strategic presentations, and Therefore, negotiations.
Throughout the training, the Therefore, gambler data focus is on Therefore, ransforming real stories into tools of inspiration and influence. Therefore, creating leaders who not only Therefore, communicate, but who truly connect.