In just ten months, the gross value of its merchandise rose to three billion dollars and its meteoric growth made Amazon and other large retailers in the US market tremble.
This is irrefutable: since its global launch, online shoppers’ experiences have experienced a before and after.
Temu ‘s growth has been aggressive and rapid. Overnight, both East and West seemed to have a new favorite.
There was no longer talk of Amazon, Shein and Alibaba , but of an online store with such innovative features and functionalities that to many it seemed like an offer too good to be true.
Suddenly, the front pages of many media outle beats Amazon ts and agencies, such as Forbes, Bloomberg and Reuters , began to be flooded with this type of headline:
“Why Temu Could Challenge Amazon’s Position In The US Market?” ( Forbes ).
“Temu hurts Amazon more than it helps.” ( Reuters )
“Temu takes on Amazon.” ( Bloomberg ).
Temu vs. Amazon: Which one is ahead?
Temu ’s business model is remarkably similar to Wish, Shein and Alibaba , and yet this vast online marketplace from Shanghai has already outstripped them.
It has even set off alarm bells for the former supreme king of e-commerce: Amazon.
Forbes reported in March 2024 that “with 2.6 million fewer users, A romania consumer mobile number list mazon could continue to lose customers to Temu.”
The key question is this:
What has been your infallible weapon in achieving such formidable milestones in a relatively short period, especially in the US market?
Growth Marketing has been the critical success factor and has been at the core of all its tactics, campaigns and strategies since its official launch.
Temu has continued to leverage growth marketing and its revenue is just a sample of its abysmal success.
Read on to find out what this e-commerce company has done to generate revenues equivalent to $12.35 billion in just one quarter.
What is the reason for Temu ‘s accelerated growth ?
This online marketplace, whose parent company is PDD Holdings Inc. , was established in the United States in 2022.
Since its inception, it has made sure to connect Chinese sellers with Western customers.
In theory, it works like many other e-commerce sites that have been operating globally for years, such as AliExpress, Walmart and Wish.
Its focus is on low prices and one of its main characteristics is that it does not manage its own inventory.
So far, nothing new!
So how is it possible that this company has been so disruptive in the e-commerce sector since its inception, considering that it has several similarities with other heavyweight competitors?
They have achieved this thanks to various Growth Marketing tactics and strategies that we are about to share with you.
The role of Growth Marketing in Temu ‘s success
Growth Marketing: Have you heard that term?
Maybe not, but it is still the infallible weapon for multiple. Bbrands and companies to grow, scale and generate perpetual sales.
Their “strategic approach focuses on constantly working and discover great landing pages: 30 real examples ing business growth opportunities.”
Thanks to it, any brand, business, company or venture is capable of:
“Achieve the greatest number of results, in the shortest time possible, using your existing resources.”
As our founder, Vilma Núñez, has proven time and time again!
Growth marketing is so effective because it goes beyond j bz lists ust attracting, converting and retaining new customers.
In fact, it extends to each of the phases of the conversion funnel. Where both existing customers and those who have just discovered your company converge.
This graph perfectly sums up the main difference between this. T5pe of results-focused marketing and traditional marketing.
Regardless of your company, if you want it to grow sustainably and become.N Increasingly profitable, you cannot obsess over conversions, but rather over building solid relationships with your customers.