For example, what are the most pressing concerns they are dealing with?
What hesitations do your clients have?
What are their goals for this project?
Once you have the answers to these questions, you can incorporate band data them into your proposal. Detail how you can help them overcome their key challenges.
This will demonstrate your attention to detail.
Add testimonials for social proof
You claim to be good at what you do, but what do other people say about you?
and services. You probably turn to Google and social media to find out what other people have experienced and thought about your brand.
Make it easy for your clients to get this information by including it in your proposal. Show your first 3-5 testimonials preferably from clients with similar projects and industries.
Highlight the qualifications that set you apart
Okay, so now it’s time to toot your horn a little. When how you purchase providing background details, it’s a good idea to include your qualifications.
But don’t list all your credentials, just the ones that matter. Put yourself in the shoes of a customer: would it matter if your pest control guy had a master’s degree in biology? Or would anthony faulds director of data science you care more if he had 7 years of pest control experience?
Probably the latter.
When highlighting your qualifications, focus on those that directly relate whatsapp filter to the project at hand.
Include your prices
Yes, prices, plural. If you want to lock in a potential customer, it’s best to offer more than one pricing option.
For example, you can create three different packages for your services.
It would look something like this:
A) $500/month for 4 monthly blog posts, SEO, and CMS management
B) $750/month for 6 monthly blog posts, SEO, and CMS management
C) $1,500/month for 10 monthly blog posts, SEO, and CMS management
Be sure to specify what the prospect is receiving in each package.
By offering more than one quote/estimate, you allow the prospect to take control and choose based on their spending limits.
So there’s no need to ask the awkward question, “What’s your budget for this project?”
Start creating a proposal that converts
Proposal writing is part of long-term client acquisition. But if you make common mistakes and leave out critical information, you’ll continue down the same sad path.
With the right tools (like Prospero), you can ensure you create a professional and engaging proposal.
So, if you’re ready to start developing a proposal, you only have one small investment left to make.
You can sign up for a 14-day free trial of Prospero today!