Many organizations are eager to start blogging but lack a clear strategy. Without a successful blogging strategy, the results are often few or non-existent. Then the company abandons the activity altogether.
Surprisingly, 55% of marketers say blogging is a top priority in their inbound marketing strategy. So it’s no surprise that blogging is one of the usa business email list hottest buzzwords in online marketing.
But without a blogging marketing strategy, you’ll have a hard time seeing the value of your efforts. Below, we’ll look at how to build a strategy for your business blog to make it more valuable.
Decide who will write and maintain your blog
Topics for your blog can come from different why user acquisition is important for seo departments that want to keep customers informed, but typically someone with blogging experience will write the full articles and make them customer-friendly.
This person can manage the blog entirely or only do copywriting, while the webmaster, SEO specialist, or another employee of your company will oversee the technical side of things.
Establishing clear accountability for your germany cell number blog will ensure its success. This way, someone will be responsible for meeting deadlines and your team’s long-term strategy.
When considering who will be responsible for this process, review these important steps involved in preparing your blog.
- Create a Topic/Editor’s Calendar
- Copywriting
- SEO/Keyword Research
- Editing
- Promotion
- Maintaining and reusing existing content
The size and depth of your marketing team will likely determine whether you handle all of these activities in-house or outsource some aspects of blogging. Whether all of these activities are handled internally or externally, make sure everyone involved knows their roles.