Small businesses just starting out on their marketing journey may be unsure of what marketing analytics they should be tracking. Some people get hung up on vanity metrics like impressions and click-through rates.
These metrics are certainly important and can help you take the next step in these campaigns. However, they only tell you part of the story. Don’t forget to track leads, sales, and customer retention. You want to get to the metrics that drive portugal business email list revenue or provide the resources your sales team needs to get closer to a sale.
Small business owners looking to save build with high conversion rates money often choose to run their own marketing campaigns rather than hire professionals. While this is understandable, one of the main benefits of hiring experts is that they hong kong phone number know what metrics matter and how to capture them to get results.
New Light Digital is a full-service digital marketing agency that helps businesses of all sizes grow. We would love to help you grow your business. Schedule a free consultation to learn more about our services.