While this data isn’t exactly related to B2B marketing, it does give you an idea of how people prefer to be contacted.
Be very clear with your call to action (CTA)
Everyone knows the importance of including a CTA in follow-up emails. But we often see companies using generic CTAs like “see you” or “call me.”
CTAs, they are not very specific and do not tell the customer what you paytm data want them to do.
A better approach is to use a specific CTA that tells the customer exactly what you want them to do. For example, “schedule a Zoom meeting” or “call me on Skype to discuss your project.”
You can also take it a step further and suggest a specific time or date to meet. This shows that you are organized and value the client’s time. It also takes the pressure off the client to find a time that works for both of you, reducing cognitive load.
Don’t be pushy (with everyone)
When following up with a customer, it is essential to be persistent without being intrusive. If a customer is not interested in your proposal, there is no point an employer must include the amount in trying to convince them.
But at the same time, it is important to remember that every client is different and that you should tailor your follow-up approach to their individual needs and preferences.
Some clients will appreciate a more aggressive follow-up approach, while others will prefer a more relaxed approach. The key is to find the right balance for each client.
If you’re unsure how to proceed, err on the side of caution and use a more relaxed approach. You can always increase the frequency or aggressiveness is nothing of your follow-ups if you don’t see a response after a few attempts.
End on a positive note
When writing your follow-up message, always end on a positive note. It could be as simple as thanking the customer for their time or expressing your excitement about working with them.
Ending on a positive note helps leave a good impression and bulk lead increases the likelihood that the customer will respond to your message.
You can also get creative and put a positive spin on your CTA. For example, instead of saying “call me,” you could say “I look forward to hearing from you.” Here are some other email endings with positive connotations.