Following up on business proposals can be daunting when you are a digital marketer or work for a digital marketing agency.
You want to make sure you are professional, courteous, and firm in your beliefs. And if you don’t follow the process correctly, you could lose your business to a competitor.
But don’t worry! Because in this blog post, we’re going to talk about mom data eight super helpful tips that will help you follow up on your sales pitches effectively.
1. Start with a plan
The first step to effectively following up on your proposal is to have a plan. You should know who you need to contact, what information you need to include, and what you want to achieve with the follow-up.
A follow-up isn’t always about “closing the deal.” Sometimes, you want to reinforce your company’s strengths and address any concerns the customer may have in order startups face more financial challenges to close the deal effectively.
If you send follow-ups via email
you also need to determine a schedule and frequency for your follow-up messages.
Research suggests that the best time to contact a client is within 24 hours of sending the proposal. After that, you can continue to follow up every few days until you hear back from the client.
Also, make sure you send enough follow-up emails. Data from a study conducted by Iko System suggests that you should send at least five follow-ups before giving up:
To ensure you stick to the follow-up frequency you decide, schedule your emails using an email scheduling tool or find a proposal management platform with bulk lead scheduling capabilities.
2. Separate the hot and cold wires
If you’ve sent your proposal to multiple clients, it might be a good idea to separate your follow-ups based on how warm or cold each lead is.
We don’t use the terms “hot” and “cold” in the traditional sense. Instead, a “hot lead” is a customer who has opened (and forwarded) your sales pitch email, and a “cold lead” is a customer who hasn’t.
to see which customers opened your proposal email and which didn’t.
When you follow up with your close contacts, you can use a more personalized approach since you know they are interested in your proposal.
On the other hand, when following up with cold contacts, we recommend taking a more general approach since you are not sure if they are interested.