The new score is the Collaborative Economy Customer Score. Today, a ground-breaking deal was struck between Uber and Amex (a few days ago, they received millions of dollars from Fidelity). You can use your Amex loyalty points to pay for rides. When you use your Amex card to pay for transactions, these glean additional two times the loyalty points. But all that’s just table stakes. What is really important is that this pushes aside fuzzy and squishy social media metrics to reveal what really matters: finding out the metrics of behaviors and peer-to-peer trust, Here Comes backed with factual financial data. The Collaborative Economy is based on peer-to-peer commerce.

Which results in increased

Transactions at a local/mobile level and, likely, with higher trust. The collaboration between Uber and Amex enables the construction of metrics to measure the value of this new type of customer. The new Collaborative Hong Kong Email List Economy Customer Score provides insights never before combined: Customer ratings. Uber drivers rate passengers we know who the best customers are and who’s not worthy for a late night ride. Provider quality. Like Yelp and eBay, customers can rate the drivers, a social metric. . Local transaction data. Since these transactions are happening at a local level,  they provide data regarding traffic routes and times, and can.

Be used to accurately Customer Score

Predict when and where people use Uber’s services. New loyalty data. Since Uber and Amex are sharing their data and rewards, they lock in a powerful new relationship. A new perspective. When combined with traditional Korea Email List financial data like loyalty points, credit scores, and net worth, we can have a powerful new insights into customer behaviors. Putting all five data points together, it means we can marry traditional financial data with customer and provider ratings, and forecast network behaviors at a local level. The combined insights can help us predict who’s likely to spend more money,  with less friction in the transaction –and for top brands that’s important.