Google and Uber are building self-driving cars, it’s rumored that Apple is going to be building self-driving cars, Tesla has launched driver-assistance features, and many traditional auto manufacturing companies are advancing their features to include driver assistance and, eventually, automation. Ride sharing and car sharing pave the way for the self-driving car industry. Ride sharing startups, like Uber, Lyft, Sidecar, BlaBlaCar, and car ownership-sharing, like Getaround, DriveNow, Car2Go, RelayRides, and Zipcar are paving the way for this market. Society is learning we don’t need to own a car to complete our journey, increasing the demand for this new product. Yesterday, at a Silicon Valley Forum event in Palo Alto, experts predicted that self-driving cars will be rolling out within 5-10 years, which is just about the time car payments will end on any recently purchased cars. Also, keynote speaker, Stanford’s Stefan Heck shared this stat: “The leading cause of death for 25-40 year olds is human driven cars”, demonstrating the market need for safer and effecient transport. The potential impact to society is staggering. I’ve outlined the findings below. The four phases of self-driving car development suggest we’re 5-10 years out. The Personalized Car event, hosted by SVForum was held on illustrious tech-centric Sand Hill Road in Palo Alto, with speakers from Stanford, BMW, consulting firms, investors, inventors, entrepreneurs, and forecasters. Four states currently allow the testing of self-driving cars, including California, Florida, Michigan, Nevada, as well as the District of Columbia. The speakers discussed the four phases of self-driving car automation (see maturation chart, courtesy of Morgan Stanley, below) at the most basic-level, driver-assist features, like Tesla’s autopilot. The second phase, which we’re in now, is where cars can self-drive along with human fail-safes, like the Google self-driving car I see whizzing around Silicon Valley. In the next phase, we can expect to see cars transporting people, without assistance. In Phase 4 the need for human drivers will be eliminated altogether. Above: The event verbally cited these four phases of car automation. Speakers at the opening panel discussion were asked to forecast when they might expect to see self-driving cars for mainstream deployment. They forecasted 5-10 years, in agreement with the preceding Morgan Stanley graphic. Many of the speakers discussed the impacts self-driving cars might have on society at large. Here’s a list: Partial list of who’s disrupted by self-driving cars: Taxis compete with Uber, Google, Apple self-driving cars. Ride sharing was just the first blow. Ride sharing drivers at Uber, Lyft.

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