Digital Health & Wellness in the Age of Quarantine
Trust in tech vs health institutions, as well as surprising data on longevity data. Image from Pexels In 2018. A report by the Global Wellness Institute found that the global wellness economy was worth $4.5 trillion USD, growing at an average of 6.5%–nearly twice as fast as the global economy. The traditional health sector has a market cap of nearly $12 Trillion. As health and wellness technologies integrate with our routines and habits. They are gathering an unprecedented amount of data about our daily lives–over 335 petabytes per month to be exact.
Nearly every brand
Organization that has a stake in the health and wellness industry–insurance companies. CPGs, pharmacies, tech start-ups, and healthcare providers to name a few–are racing to leverage this wealth of data. To help brands understand Denmark Telegram Number Data the emerging attitudes, expectations. And points of friction in this growing space, my firm Kaleido Insights partnered with my friends at Reach3 and Rival Technologies to conduct a survey around Digital Health & Wellness in the Age of Quarantine. With Matt Kleinschmit, CEO and Founder of Reach3 Insights and with Andrew Reid.
We surveyed 1,000 adult United States Citizens
A recording of the webinar is now available. Here’s a few key takeaways: 1. There are still plenty of billion-dollar opportunities for brands interested in entering the market. According to our research. 39% of Americans are interested Azerbaijan Telegram Number List in adopting health-related devices and 32% in adopting health-related apps. Fitness and nutrition-oriented devices and wearables made the top of the list. Followed by sleep monitoring systems, mental health trackers, and other smart devices, like scales and watches. Digital Health Devices: Current Usage and Interest is up across all categories Digital Health Devices.
